All in Opinions
Creating a brand vision for your product or service should be the number one priority for any entrepreneur. Think of it as the organising thought for your company. It’s the filter through which all future decisions - whether about funding, hiring, distribution, or product – should flow.
We live in a world where change is happening in every single area of activity we have. It is the “new normal”. Everything keeps changing: customer behaviours, technology and how it is used by traditional competitors or newcomers, distribution channels and almost anything you could mention.
When it comes to start-ups, innovation and disruption seem to be the raison d’etre. But if there’s one thing we’ve learnt since launching our business in 2016, it’s that the simplest ideas often prove the most effective.
It’s crystal clear that purpose is about so much more than marketing. It needs to be embedded in the very heart of a business. But how do we go about this, particularly when there are many other urgent business priorities that demand immediate attention?
The reasons behind a career change are varied: new interests, the desire to progress to a higher level and the need to work flexible hours are all common factors.
When you take on an inherently traditional and somewhat ‘old school’ market place like Asian food, it’s not without facing a number of interesting challenges along the way.
The saying ‘it’s ‘lonely at the top’ doesn’t just apply to the heads of large corporates, it’s something that every business owner feels at some point, if not all the time.
New Year’s resolutions have a bad reputation, with more of us falling off the wagon then staying on. One reason some of us fail is because we simply make promises we cannot keep.
