Female-Founded Femcare Brand, FLO Secures a Seven Figure amount Funding to Expand its Sustainable Product Offering and Retail Footprint

With a global market size predicted to reach $62.84 billion by 2026 with 8.1% CAGR up to 2026*, the femcare revolution’s leaders are female start-ups, disrupting the sector with a period positive activist stance.

Although mainstream sanitary protection brands continue to dominate the market, there’s been a dramatic shift in consumer sentiment over recent years with Millennial and Gen Z women talking openly about the previously taboo subjects of periods, menopause and sexual health. Add to this market - and consumer-influencing online debate around potential negative health effects of non-organic products, sustainability issues and economic factors leading to campaigns such as the highly visible period poverty campaign and the government’s response, and it is evident the feminine hygiene care field is fertile territory for any market disruptor.

Launched in 2017 after a successful Kickstarter campaign by London School of Economics, alumni and best friends Tara Priya Chandra and Susan Allen, FLO is a leading challenger brand in the UK market, bringing a fresh approach to the subject of menstruation with its sweets cravings- inspired packaging, cheeky vibe, eco credentials and philanthropic endeavours.

FLO has just closed a successful seven figure round of funding. Investors include current and former executive leadership of M&S, Graze, Unilever, L’Oréal, EY, Bain Capital and Match Group.

Tara Chandra, Co-Founder and CEO of FLO said:
“We started out in 30 local shops in Hackney, so our growth is still pretty unbelievable to us! It’s been quite a journey, and we’re very happy with what we’ve achieved so far. With this new investment, we look forward to significantly driving growth and fulfilling the increased demand for healthier, eco-friendlier personal care products in the UK, France and beyond. We have exciting plans and are thrilled to have the resources and guidance to bring them to life.”

With a long-term goal to create a brand that provides full-spectrum sustainable personal care for women, 2020 sees the launch of FLO’s extended product range, featuring sensitive bladder support and sexual wellness products. Further retail partnerships are also scheduled for 2020, building on the existing network that includes Whole Foods, Planet Organic, Ocado, WHSmith Travel, Oliver Bonas, Alliance Health, Douglas Germany, Urban Outfitters USA, Holland & Barrett, Morrisons, Monoprix FR, Printemps FR, Parashop FR, Kroger USA, JUMBO NL and Boots.