5 branding tools to help you grow your small business
Are you tired of working hard for your business and not getting any results? If you are, then don’t fret for you are not the only one. We live in an era where entrepreneurism has become a huge trend across the globe.
Startups in different corners of the world, in different domains, are emerging on the surface on a regular basis. So, competition is only natural. But the question is- how do you stand out and attract more and more customers? The answer lies in “branding”.
What is branding? Why do you need it?
Simply put, branding is your company’s personality, i.e. how your customers and business partners see and identify you. So, it’s a combination of your voice - the way you communicate with the public - and your aesthetics, which include the color palette, fonts, and other design elements that you use in your website, blog, emails, etc.
Branding is what helps you to stand out from other generic businesses. It gives you a unique identity and makes you appear professional in the eyes of the public. But more than that, a good brand is what allows your audience to connect with you and remember your business above competitors’. Over time, this will allow you to build a loyal customer base and become a strong company in your niche.
The following are 5 branding tools that you can use to grow your business:
1. Tailor Brands
A logo is one of the most important elements of a brand. It represents the values and the personality of a business and It’s what people recognize brands with.
If you don’t have a company logo yet, or you think of rebranding your business, you can easily create a unique and attractive logo with Tailor Brands, and it will not take more than 3 minutes. Tailor Brands offers a user-friendly logo maker based on artificial intelligence technology. Its algorithm understands your design requirements enabling you to create logos automatically. More than that, subscribing to one of its plans allows you to create other assets related to growing your business - from business cards to merch to domain name and even a website. Tailor Brands tools are quite affordable and you can get great designs for the same amount of money you typically spend on a pizza.
2. Venngage
One of the most interesting forms of content that’s available online today is infographics. These are especially useful for online businesses as they can be used to share a slew of details about a subject that would otherwise seem uninteresting to the readers. For instance, you can use them for covering case studies, reports, statistics, etc. However, you don’t have to create infographics manually as there are tools like Venngage that can help you make them easily. I
Venngage is an online platform that offers over 100 templates of beautiful infographics. You can use these templates to create any kind of infographics and you can also add charts, icons, and other visuals just like that. Sharing interesting and informative infographics can go a long way in building a popular brand. So, if you have not used infographics before, then now is as good of a time as any.
3. Quora
Quora is one of the most popular Q&A platforms today. It is used by general Internet users but also forward-thinking entrepreneurs for spreading a word of their businesses. You can use Quora for content marketing and branding by establishing authority on the platform and gaining community insights that are otherwise hard to come by. You can also use the platform to connect with your target demographic directly.
4. Promo
In today’s hyper-connected world where we are constantly interrupted by instant messages, emails, app notifications, etc. on phones and computers, our attention span has reduced drastically. This is why video marketing has become quite popular lately as it’s able to capture the attention of viewers easily.
Promo is an online video maker that can help you create interesting and professional-grade videos easily. You can also use these videos to build a reputation for yourself, i.e. a brand.
You can use Promo to create social media videos, video ads, explainer videos, etc. It offers over 2,500 video templates and also has exceptional customer support. If you are looking to take your brand to the next level, then you should definitely check out the platform today!
5. Mention
One of the best practices to market on social media is consistent branding and Mention can help you with that. It is a social media and web monitoring tool that you can use to monitor your brand’s performance on the Internet. It can tell you what other people are saying about your brand as it tracks social media posts, blogs, etc. where your brand name or related keywords are mentioned. It focuses on real-time search which means you get the most up-to-date results. Mention also helps in influencer discovery and management, supports Slack integration to track mentions in Slack channels, and more. These features can go a long way in building a brand and improving it over time.
So, there you have it - some of the most effective online tools that you can use to take your business to the next level and transform it into a brand that the people love and respect. Which one are you going to try first?
