Running a startup is a complex and demanding mission. Every beginning is hard and you need to be active on so many levels to cover the basics of running it successfully. Content marketing should be an inevitable part of your startup's success story, and you can't get very far without it. That’s why you need to know all about social media trends you can use for your startup’s marketing campaign.

Social media represents a powerful marketing platform anyone can use. However, you do need to know how to market your startup properly. If you’re confused or need help building using social media to market your startup, just keep reading.

Here are the latest and most important social media trends your startup needs to use.

Engaging with Your Audience

It’s hard to build trust and strong bonds with your audience at the very beginning. However, this social media trend can help you do it, and do it right.

Engaging with your audience is one of the best ways for you to get closer to them and have them get emotionally tied to you.

Engaging over social media channels implies:

asking questions in posts’ descriptions
responding to the comments
reposting subscribers’ content
liking their images
sending them DMs

So, if any of your followers uses one of your hashtags, mentions you in their story, makes a comment on any of your posts- you need to respond.

This will make them feel appreciated.

Streaming Live

Live videos are becoming more and more popular with each new year that comes.

The basic concept of social media is to connect with people you may not be able to connect in person. Therefore, you may want to consider giving your followers the ultimate experience of joining you in a live streaming session.

You could do a live broadcast of:

a tour of your offices
Q&A with your team
announcing something new and important
simply having fun

Invite your followers to join you and remind them about the scheduled live session. While you stream it, read their comments and respond to them.

This will make your followers feel closer to you and your startup.

Teaming up with Micro-Influencers

Influencer marketing is another majorly important component when it comes to social media and reaching a wider audience.

There are people who already have a certain base of followers and people who trust their judgments and opinions.

You could get a micro-influencer, a person with 50k-200k followers, to team up with you and advertise your startup.

Make them a deal:

you’ll provide a free service or pay an agreed fee
they’ll advertise you on their social media profiles

Team up with someone your target audience might find interesting and credible and see where that takes you.

Creating Visually Appealing Content

There’s one social media trend that never gets old. Visually appealing content is a must and something you can’t ignore.

Social media users are used to seeing hundreds of posts daily. They scroll down their feed looking for something worth pausing.

That means that your content needs to include:

stunning images
interesting videos
useful infographics
all of the above

Be creative, engaging, and different and pay attention to your social media posts’ design.

This will help you reach a wider audience and get more followers every day.

Staying in Trend

Trending topics are what’s currently interesting to a certain group of people.

If you want to stay in the game and stand shoulder to shoulder with your competition, you need to stay updated about the latest happenings and trends within your niche.

Then, apply it to your social media marketing strategy:

- create posts about the buzzing topics

- use hashtags that are trending

- share storiesabout the latest news

- give insight into what’s currently interesting

In addition, don’t forget to focus on the quality of writing.

Make sure everything you publish on your social media is proofread and professionally written. if you ever need help with this, check out these academic writing companies which may be of use.

Final Thoughts

Social media is the door to effective communication with your target audience and a way to get them to engage with you. Your startup needs all the help it can get, and a good marketing strategy is sometimes the key.

Don’t forget that in order for social media to work effectively, it has to be paired with another marketing tool. One of the tools that many businesses see as the most beneficial is telemarketing services. Those can be done through outsourcing or in-house and will help to generate leads.

Use the ideas above to advertise your startup on social media and create a killer social media presence. Be persistent and keep working hard. It’ll pay off sooner than you expect.