Marketing is one of the cornerstones of your business, and whichever methods you’re using will have value. However, if you’re only making use of traditional marketing methods and using print, you could be missing out on a major opportunity and even damaging your business.

Digital marketing is a more affordable and highly effective way to get your businesses name out there, generate leads, create sales, provide information and boost your brand image.

If you’re interested in making a change, a good place to start is working with a digital marketing agency like Distribute Digital that will be able to help you with exactly what your business needs.

Here are some of the benefits digital marketing can have for your small business:

Massive Reach

The wonder of the internet is that one single post can be seen by thousands or even millions if you play your cards right. Your marketing efforts won’t be limited by foot traffic going past the signage you put up but can be shown repeatedly to countless people.

Targeted Reach

Not only can you reach thousands of people with your online marketing efforts, but you can curate your audience and ensure that your posts and profiles are being seen by exactly the right types of people.

Data collection by social media companies makes it easier than ever to pinpoint the exact people who need to see your content. You can filter locations, ages, genders and even interests to ensure that your products or services are shown to people who will be oh so tempted to click.

It’s Interactive and Engaging

Social media and other realms of the internet are designed to be interactive and hold our attention. With digital marketing, you can go along with your client on every step of the journey and keep them enticed.

Targeted adverts, emails and newsletters, special offers and coupons – the list goes on and on. Once you’ve pinpointed a lead or an interested potential client, it’s simpler than ever to keep them engaged and finish the sale.

Constant Communication

Gone are the days when you had to rely on customers coming into a physical store in order to keep your business front and centre in their minds.

With the internet, you can keep up a constant line of communication with your clients and customers. Encourage them to follow your social media pages, and post frequently.

Make use of Instagram stories, polls and other fun, interactive content to keep customers on your page. You could also use email newsletters to promote offers and specials to exclusive groups of people.

Being in constant communication makes every interaction feel more personal, which is a sure-fire way to build loyalty.

Cement Your Brand Image

Brand image is crucial. Showing your clients who you are, what you stand for, and what you’re all about is often what will draw people in or turn them away.

Making your websites and social media pages aligns with the image is a great way to put that information out there – customers can get an idea of what your business is all about from one simple glance at your Instagram feed.