Meet Johnathan Pach, founder of NXT Generation
As the founder of NXT Generation, I believe that I am the living embodiment of the brand. This means that I am creative, colourful, and energetic. On top of this, I’d describe myself as an innovative, tenacious, and entrepreneurial individual.
What’s the most common problem your customers approach you with?
In general, clients approach NXT Generation when they are struggling to generate high-quality leads, and when they are unable to market their product or service in an appealing manner. We are perfectly positioned to tackle these problems because we specialise in lead generation, as well as innovation within marketing. Quite often, we deal with clients who’ve had their fingers burnt with other advertisement agencies, so we make it our number one priority to build a strong working relationship with all clients.
What inspired you to launch your business and what is the end goal?
My fiancé inspired me to launch NXT Generation by reminding me of my wealth of experience within the marketing industry. She also reminded me that I was capable of securing a deal with a client, because clients buy into my personality, and trust what I have to offer. As a result of her confidence in me, I set up NXT Generation and I haven’t looked back since.
Our end goal is to be known all around the world for our services. We want to be known as a creative ad agency with fresh ideas, the best marketing designers, and expertise across video marketing, content creation, social media optimisation, website design, and lead generation. We also want people to know that we focus on clients within real estate, trading, and alternative investment; however, we plan to expand our client base to luxury products, travel, wellness, and philanthropy.
How do you set yourself apart from other businesses in your industry?
As a marketing firm, we set ourselves apart from other businesses because we offer the full package and are selective about who we work with. As a company, we pay close attention to the needs of every client. Of course, we specialise in lead generation, but we also want our overall marketing approach to be engaging and stylish. For this reason, we like to focus on generating buyers for our clients through social media optimisation, high-quality landing pages, and PR management marketing, for example, on top of our lead generation attempts. We also stand out because we have exclusive media partnerships, which are only on offer to our clients.
What’s the biggest lesson you’ve learnt so far as an entrepreneur?
As an entrepreneur, I think it is vital to avoid overpromising. If you overpromise, the likely outcome is that you’ll fail to meet a client’s expectations (because you have to juggle so many plates as an entrepreneur), which will harm your chances of future work. In general, I like to under-promise and over-deliver. By doing so, I find it much easier to exceed a client’s expectations. On top of this, I have learnt to always take full responsibility for my work, to always look to innovate within the market, and to always be grateful for the opportunities I come across.
What are your thoughts on failure?
Failure is a natural part of the human condition, so we shouldn’t be afraid of failure. It is important, however, to fail forward. By this, I mean that we should always learn from our mistakes and press on.
s a business owner, do you know when to walk away from a sale?
Yes, absolutely. I always follow my gut when it comes to business, so if I am not completely satisfied with a sale, I’d walk away from it. Sometimes it is hard to point out exactly what is wrong with a particular sale, but you really do have to go with your gut. Generally speaking, I tend to walk away from a sale if I do not see an equal partnership developing, if I do not align with the long-term goals and values of a company, or if my team feel the sale may be problematic.
If you could be in a room with 4 entrepreneurs, who would they be and why?
I’d be interested to share a room with both Jordan Belfort and Grant Cardone because I would class the two of them as the best sales trainers on the planet. Being in a room with them would allow me to develop my knowledge of sales, whilst gaining an insight into the lives of two successful people, so I think it’d be a wonderful opportunity.
Moreover, I’d like to be in a room with Tai Lopez. Put simply, he is the man. He is a genius, especially when it comes to creating investment opportunities, so I’d love to pick his brains about that. I’d also love to talk about podcasting with him, in order to help me grow my own podcast, The Johny Pach Show. Finally, I’d love to share a room with Gary Vaynerchuk so that we could talk all about marketing.
What are your top tips for entrepreneurs wanting to get their business out there?
For any aspiring entrepreneur, it is vital to dive in headfirst. When doing so, you must avoid procrastination, because this will only delay your efforts. You must want to be known as ‘the grafter’ or ‘the hustler’ since hard graft is the key to success. Moreover, you must be passionate about what you are doing. Passion, alongside excellent knowledge of your industry, will help you to kickstart your journey. On top of this, be sure to post regular content, such as video content, onto your social media platforms, create an amazing website (with as many testimonials as possible) and presentation brochure, and network like crazy.
What plans do you have for NXT Generation over the next two years?
Over the past two years, the company has been able to cement its place within the industry. With 35 live campaigns and an 85% retention rate on business, we are now looking to expand the company over in Los Angeles. In early 2021, I will be moving NXT Generation to Los Angeles, in order to continue working on lead generation and content creation. Alongside my video team, we will also be working on TV advertisement with our current clients (and new clients). The UK team will continue to function as it is, but the US team will focus heavily on TV advertisement, virtual reality, social media optimisation, and social media lead generation.
Moreover, in a year’s time, I plan to kickstart NXT Generation Productions, a TV and Film Production company. This company will create TV shows, films, corporate videos, commercials, and much more.
How important is company culture and what is your top tip to get it right?
Company culture is really important to me. At NXT Generation, we believe that our success is the result of our environment and culture, which I’d describe as accepting, innovative, and resilient. My top tip for establishing a good company culture is to understand your team. If you understand your team, you will be able to create an environment that reflects their needs, interests, and personalities.
Any new product launches we should know about?
Our primary project, at the current moment in time, is the expansion of the company in Los Angeles. However, one of our most popular launches was our voice qualified leads service. We are real experts when it comes to voice qualified leads. If you search voice qualified leads, we are the top result. We currently have 20 live voice qualified campaigns, which are supported through our 35-man sales team based in Essex. This, in my opinion, is one of our most enhanced services.
As we move to LA, we will be launching our TV advertising services on a cost per call basis. We will also look to develop our AI marketing services since artificial intelligence can be used as a means to attract the attention of one’s target audience. Special programs can be used to personalise a consumer’s ads, and to understand a consumer’s habits, so we will certainly be investing time into AI marketing!
How did you fund the launch of your business and what creative strategies did you use to execute a minimal cash flow?
The launch of my business cost me approximately £5,000. This covered my amazing website and brochure, as well as the legal procedures that I had to go through. After investing this money into the business, I worked my socks off in order to generate work. I guess you could say that hard work was my creative strategy! I was working relentlessly in order to generate business, which resulted in me making approximately 200 dials a day so that I could offer my services to potential clients. As a result of my hard work, I was fortunate enough to make £250,000 in revenue within my first year!
How did you conquer those moments of doubt that so often affect entrepreneurs or stop many with great ideas – what pushes you through?
I think I am quite fortunate to be a confident person, which means that I had very few doubts when I started the business. If I ever did have a doubt, I tried to channel it into positive energy, which I would use to propel my work. I learnt this technique through my meditative and mindfulness practices.
The biggest source of doubt for me was the people around me. I was surrounded by so many naysayers and was receiving threats from a previous employer, which meant that much doubt was thrown my way. Nonetheless, in the same way, that I channelled my own doubts, I used this negativity to drive me forwards and to focus on proving that I was capable of success. All the negative comments directed towards me allowed me to develop an inner fire, which enabled me to work hard, to succeed, and to expand my company.
What’s the most important question entrepreneurs should be asking themselves?
For me, entrepreneurship is all about passion. As an entrepreneur, you should always be thinking about what you’re passionate about, because your passions may enable you to find a gap within a market. Always ask yourself questions about your passions, because this may just allow you to set up a niche business, which might bring you the success and fulfilment you’ve always wanted.
How do you believe the evolution of tech will affect your industry over the next 10 years?
Personally, over the next ten years, I think that the evolution of tech will have a profound effect on the marketing industry. The biggest developments, in my eyes, will be within artificial intelligence. As machines become smarter, they will play a larger role within the industry, because they will be able to understand consumer habits, which will allow you to market accordingly. This is why NXT Generation is trying to get ahead as soon as possible!
What would be your top marketing tip, to grow a business that is niche?
Be specific. If you’re looking to grow a niche business, do not try to cover too much ground. This will prevent your business from being niche. Specialise in your area, and graft within your niche.
What are your responsibilities as a business owner?
As a business owner, you are responsible for establishing the values of your company. Good company values equate to long-term success, so this is an essential activity. On top of this, other responsibilities include managing client relationships, PR commitments, and sourcing talent.
Does your company help the community that you’re located in?
Yes, certainly. We like to give back by recruiting young talent. We believe that young people will enable us to innovate and appeal to a wider audience, so that is why we strongly support young people and are always looking to work with them!
What do you think gives a brand longevity?
Longevity is the result of three things: good relationships, good ethos, and hard work. Relationships mean you always have clients. A good ethos means you’ll have a strong team. Hard work means you’ll never stop progressing. Together, they equal success in the long-term.
