Auspicious Holdings acquires DBLX to strengthen growth in learning & HR market
Auspicious Holdings has announced the acquisition of DBLX, a leading provider of digital custom content and platform solutions. This strategic acquisition is a key part of Auspicious' broader growth strategy within the Learning & HR sector, reinforcing its commitment to transforming the employee experience through innovative digital solutions.
DBLX, led by CEO and Co-Founder Nicky Hoyland, collaborates with global enterprises to enhance their people experiences. The company’s offerings include immersive digital content, bespoke platform development, and strategic consulting services. DBLX specialises in crafting cutting-edge solutions for learning, culture change, leadership development, and internal communications that foster meaningful engagement and sustainable organisational impact.
Through partnerships with HR and Learning & Development (L&D) teams at major organisations, DBLX designs tailor-made solutions that leverage creative technology to elevate employee engagement and improve internal communications.
DBLX counts global brands such as Santander, St James’s Place, Subsea 7, and Centrica among its distinguished clients, and has been recognizsed with numerous industry awards for excellence in digital content and learning innovation.
As part of the acquisition, Nicky Hoyland will take on a new role as Global Chief Innovation Officer at Auspicious while continuing to oversee the growth of DBLX.
In addition to the acquisition, former Learning Professional of the Year Rob Ashcroft has joined Auspicious as Chief Learning Officer. Rob will lead the expansion of DBLX’s learning consultancy, transformation services, and employee experience offerings. With over 17 years of experience in learning management roles, including most recently as Head of Capability at Santander UK, Rob brings deep expertise to the team.
Rachel CEO of Auspicious Holdings, commented:
“Learning and development are top priorities for large organisations today, as they invest in employee skills and capabilities that directly impact the bottom line. The HR and learning transformation market is experiencing rapid growth in both the UK and US, and this acquisition positions us perfectly to capitalise on these opportunities. With Nicky and Rob at the helm, two industry titans who have worked on complex, global projects, we are well-equipped to lead this charge.”
Nicky Hoyland, CEO and Co-Founder of DBLX, said:
“Joining Auspicious is a fantastic next step for DBLX. Our unique strength lies in combining creative, custom content with advanced technology to create experiences that genuinely resonate with employees. By integrating this with Auspicious' global creative capabilities and Rob's extensive learning expertise, we’re in a prime position to help organisations transform how they develop and engage their people on a global scale.”
Rob Ashcroft, Chief Learning Officer at Auspicious, commented:
“Joining Auspicious at this pivotal moment is incredibly exciting. Together, DBLX's digital expertise and Auspicious' creative excellence will allow us to support organisations in ways that truly transform the employee experience. I'm looking forward to helping build an even stronger learning consultancy that will drive change, enhance skills, and improve organisational performance.”
