Criterion Capital powers up with £25m investment

Criterion Capital has secured a £25 million investment facility from Cynergy Bank, setting the stage for an ambitious expansion of its pioneering Zedwell hotel brand. This funding will propel Criterion Capital's vision of redefining hospitality with its sleep-centric, design-forward hotel concept.

Zedwell hotels are urban sanctuaries, offering rooms – aptly named “cocoons” – designed to deliver the ultimate rest experience. With soundproof walls, floors and doors, Hypnos mattresses, purified air and warm ambient lighting, guests can fully recharge before diving into the city's energy. Already a success in three central London locations, this investment will fuel the brand’s rapid growth; transforming iconic city sites across the UK. Upcoming Zedwell retreats will soon debut in prestigious destinations and tourist hotspots including York, Manchester and Edinburgh. With 13 new sites in development, Zedwell is set to expand its portfolio to 8,000 rooms by 2027.

Omar Aziz, Director at Criterion Capital, said:
“This £25 million equity release is pivotal in accelerating the Zedwell brand's UK-wide expansion. Working with Nishil and the Cynergy Bank team has been a pleasure. Thank you also to Vijay Parikh and the Harold Benjamin team for representing us. We are looking forward to turning prime sites in cities across the UK into vibrant and thriving hospitality assets.”

Nishil Tanna, Relationship Director at Cynergy Bank, added:
“We are excited to partner with Criterion Capital on this transformative journey. Their vision for Zedwell aligns perfectly with our commitment to supporting growth and we look forward to seeing their continued success as they bring Zedwell to some of the UK’s most iconic locations.”