Lightspeed partners with Neal’s Yard Remedies online and across 44 UK stores
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) is pleased to announce that iconic British health and beauty brand, Neal’s Yard Remedies, has implemented Lightspeed’s flagship X-series POS technology across its UK commerce network.
Neal’s Yard Remedies sought a POS partner to help it achieve a consistent omnichannel experience for its customers worldwide, shopping online or in-store, and especially when using its popular loyalty and gift card programme.
Lightspeed has partnered with the brand across its 44 UK stores and online offering, implementing Lightspeed’s Marketing & Loyalty technology, powered by Marsello and GiftUp, to create a truly seamless omnichannel experience for the customers.
Neal’s Yard Remedies, pioneers in natural and organic skincare since 1981, sought a single view of its customers and a single view of its products, Lightspeed API has allowed them to do just that by building a PIM (Product Information Management) system.
Lightspeed Marketing & Loyalty has enriched Neal’s Yard Remedies’ knowledge about where, when, and how its customers purchase goods, to help with business decision-making at all levels of the company.
By adopting Lightspeed Payments, Neal’s Yard Remedies has been able to achieve simplicity. Having one provider for POS and payments, it has the security its retail and finance teams need to know they can operate seamlessly and without issue.
Adrian Valeriano, SVP & MD EMEA, Lightspeed, said:
“Having a customer like Neal’s Yard is a testament to the robustness and flexibility of our platform. Lightspeed has the breadth and depth of functionality to support a company that sells across multiple channels and stores.”
“As Lightspeed aims to attract more multi-site retailers, wins like Neal’s Yard highlight our technology, its functionality, flexibility, customisation, and support that meet all the needs of large multi-channel businesses.”
“Having such a large customer use Lightspeed Payments technology confirms the trust, efficiency, and security in our payments offering, things that we pride ourselves on.”
Paul Stephens, Head of Data & Technology, Neal’s Yard Remedies, said:
“By choosing Lightspeed we were able to ensure that not only did we have the ability for omnichannel loyalty across our different selling channels, but we could also ensure that our retail staff had an easy-to-use POS system. We were also able to build up our customer data set; the guys in the back office have a very simple platform to maintain and there’s a very rich API data set for us to use.”
“At Neal’s Yard Remedies we want to provide an omnichannel experience for our customers; that means when they go to our stores or shop online, they get to use the same loyalty and gift voucher schemes, and we were not able to do that with our previous POS provider; it was slowing us down.”
