Sales Layer appoints new CFO and COO to accelerate growth after recent Series B funding round

Sales Layer, the leading product information management (PIM) software provider, announces the appointment of Aniqa Hijazi as Chief Financial Officer and Chief Operating Officer. This announcement comes at an exciting time for Sales Layer, following its recent $25 million series B funding, as the company strengthens its market leadership position and accelerates growth trajectory.

Aniqa comes to Sales Layer with significant financial executive experience in the technology sector. She most recently served as Chief Financial Officer of Ecwid, a leading SaaS ecommerce service provider for SMBs, where she led the global accounting and finance, investor relations, human resources, and strategic planning functions. She brings more than 20 years experience serving in a variety of leadership positions at companies including Cisco, Ernst & Young, and Morgan Stanley. In her new role, she will be a valued strategic partner to the leadership team in managing acceleration and scaling effectively to meet changing business demands.

Speaking on her new role, Aniqa Hijazi said, “I am thrilled to join Sales Layer at this pivotal moment in the company's journey. Sales Layer has built great momentum in the industry and I’m eager to work alongside the executive team to build on the strong foundation they have created and execute on strategic priorities driving transformational growth.”

Founder and CEO of Sales Layer, Álvaro Verdoy, continued “We’re delighted to welcome Aniqa to our team as we continue to grow and scale our business. Aniqa is an accomplished financial and operational leader, we believe her ability to drive results makes her a great addition to the team. Her expertise will be invaluable to our operations and will position us well to achieve our ambitious growth goals.”